{"id":96,"date":"2021-10-03T20:13:54","date_gmt":"2021-10-03T23:13:54","guid":{"rendered":"http:\/\/techome.app\/site\/2021\/10\/03\/et-rerum-aliquam-qui-ab-adipisci\/"},"modified":"2022-03-14T12:01:16","modified_gmt":"2022-03-14T15:01:16","slug":"loteamentos-analise-do-comportamento-do-consumidor","status":"publish","type":"post","link":"https:\/\/techome.com.br\/site\/blog\/loteamentos-analise-do-comportamento-do-consumidor\/","title":{"rendered":"Loteamentos: An\u00e1lise Do Comportamento Do Consumidor"},"content":{"rendered":"\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:19% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/techome.app\/wp-content\/uploads\/2020\/09\/Serie-Flavio-Soma.jpg?resize=268%2C300&amp;ssl=1\" alt=\"\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p><meta charset=\"utf-8\">Para o segundo cap\u00edtulo de nossa s\u00e9rie sobre&nbsp;<strong>loteamentos<\/strong>, conversamos com&nbsp;<strong>Fl\u00e1vio Aguilar da Silva \u00c1vila Ferreira<\/strong>, Diretor de Inova\u00e7\u00e3o e Tecnologia da&nbsp;<a href=\"https:\/\/www.somaurbanismo.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Soma Urbanismo<\/strong><\/a>, empresa que atua no Esp\u00edrito Santo, Bahia e norte do Rio de Janeiro. Nesta oportunidade, falamos sobre a atual perspectiva do consumidor para a compra de um loteamento e oferta de novas solu\u00e7\u00f5es.<\/p>\n<\/div><\/div>\n\n\n\n<p>Para Fl\u00e1vio, a forma como o cliente se relaciona com as empresas, de todos os segmentos, tem mudado nos \u00faltimos anos. \u201cO grande desafio que as loteadoras \u2013 e todas as empresas \u2013 v\u00e3o encarar daqui para frente \u00e9 como enxergar esse consumidor e entregar de forma plena aquilo que realmente atende os seus valores e suas necessidades,\u201d afirma.<\/p>\n\n\n\n<p>Este desafio, na sua vis\u00e3o, tamb\u00e9m pode ser encarado como uma grande&nbsp;<strong>oportunidade<\/strong>, porque \u00e9 poss\u00edvel, a partir deste cen\u00e1rio, identificar realmente o que o cliente precisa, qual a grande \u2018dor\u2019 que est\u00e1 sentindo e, desta maneira, desenvolver produtos e solu\u00e7\u00f5es que atendam esta nova demanda. \u201cNo trabalho que estamos realizando, entendemos que dentro da jornada do consumidor existem v\u00e1rios&nbsp;<em>touch points&nbsp;<\/em>em que ele n\u00e3o \u00e9 bem atendido. N\u00f3s vemos isso como uma grande oportunidade de alavancar os neg\u00f3cios, para quem atua na&nbsp;<strong>constru\u00e7\u00e3o civil<\/strong>\u201d, ressalta Fl\u00e1vio.<\/p>\n\n\n\n<p>Dentro do setor de&nbsp;<strong>Inova\u00e7\u00e3o<\/strong>&nbsp;da Soma foram feitas algumas an\u00e1lises de como \u00e9 poss\u00edvel auxiliar o cliente dentro da sua jornada de compra, oferecendo as melhores solu\u00e7\u00f5es imobili\u00e1rias. Percebeu-se que os grandes gargalos desta jornada est\u00e3o relacionados com a constru\u00e7\u00e3o da moradia, depois da compra do lote, e a tomada de cr\u00e9dito que \u00e9 muito burocr\u00e1tica, morosa e em alguns casos ineficiente. Para ele, \u201co cliente se encontra muitas vezes perdido neste processo, e o seu cr\u00e9dito \u00e9 analisado de forma muito fria, com poucas vari\u00e1veis, nivelando este cliente com uma maioria do mercado. Nossa responsabilidade \u00e9 ajudar o cliente nesta trajet\u00f3ria\u201d.<\/p>\n\n\n\n<p>Em rela\u00e7\u00e3o a constru\u00e7\u00e3o da casa, Fl\u00e1vio analisa que muitos clientes nunca tiveram nenhum contato com uma obra antes de fazer a aquisi\u00e7\u00e3o do terreno e acabam se frustrando e o momento que deveria ser de felicidade, se torna desgastante. \u201cO processo, desde a etapa de concep\u00e7\u00e3o do projeto at\u00e9 o cliente conseguir se mudar para a casa pronta \u00e9 algo muito complexo, para quem n\u00e3o tem o dia a dia de obra. Por isto, a nossa parceria com a&nbsp;<strong>Techome<\/strong>&nbsp;est\u00e1 completamente alinhada com nosso prop\u00f3sito de atender os clientes de uma forma personalizada, assegurando sua completa satisfa\u00e7\u00e3o\u201d, finaliza.<\/p>\n\n\n\n<p>As oportunidades propostas pela&nbsp;<a href=\"https:\/\/www.tecverde.com.br\/techome\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Techome<\/strong><\/a>&nbsp;v\u00e3o desde o financiamento at\u00e9 a constru\u00e7\u00e3o da casa. Ficou interessado?&nbsp;<a href=\"http:\/\/api.whatsapp.com\/send?1=pt_BR&amp;phone=5541991790011\">Clique aqui<\/a>&nbsp;e conhe\u00e7a nossa solu\u00e7\u00e3o completa para loteamentos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para o segundo cap\u00edtulo de nossa s\u00e9rie sobre&nbsp;loteamentos, conversamos com&nbsp;Fl\u00e1vio Aguilar da Silva \u00c1vila Ferreira, Diretor de Inova\u00e7\u00e3o e Tecnologia da&nbsp;Soma Urbanismo, empresa que atua no Esp\u00edrito Santo, Bahia e norte do Rio de Janeiro. Nesta oportunidade, falamos sobre a atual perspectiva do consumidor para a compra de um loteamento e oferta de novas solu\u00e7\u00f5es. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-96","post","type-post","status-publish","format-standard","hentry","category-loteamentos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Loteamentos: An\u00e1lise Do Comportamento Do Consumidor | TecHome<\/title>\n<meta name=\"description\" content=\"Nesta oportunidade, falamos sobre a atual perspectiva do consumidor para a compra de um loteamento e oferta de novas solu\u00e7\u00f5es.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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